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Raising awareness of antibiotic resistance across County Durham
Seriously in Durham

County Durham CCG is launching Seriously in their local area to raise awareness of the issue to their local communities. County Durham CCG is the highest prescriber of antibiotics per patient population in the country despite ongoing reductions over the past few years, with the support of this campaign they hope to make a big difference to these figures.

About the Campaign

The Seriously campaign aims to raise awareness of Antibiotic Resistance – a serious issue. Through it’s campaign content, Seriously educates people on appropriate use and alternative treatments. This campaign aims to raise awareness of the issue of antibiotic resistance, reduce misuse of the treatment and encourage individuals to consider the alternatives and effective self care.

The Seriously Campaign was created in Leeds (2016) in response to growing antibiotic prescription rates and outbreaks of resistant strains of infection amongst their student population. Since then the campaign has evolved to include audiences across Sunderland, South Tyneside and now County Durham.

Key Campaign Activity for the campaign this year

An online event free for primary educators and their classes. Seriously. Beat it! #GermFest is an exclusive online event for schools in the North East, a day of interactive sessions with speakers from the exciting worlds of health and science. If you missed it you can catch up over on our YouTube channel.

An educational social media campaign promoting the campaign messages across County Durham.

Working with GPs and Pharmacists within the highest prescribing areas of Country Durham by helping to raise awareness of the issue with patients.

There are lots of ways you can support the campaign in your business or organisation and help to spread the word about antibiotic resistance. Even the small act of displaying a poster could change the lives of people in the future.

Head over to our resources page to download our campaign materials and help us keep antibiotics working.

Pledge to take antibiotics seriously.
Pledge now