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Seriously so far...

The Seriously campaign kicked off in 2016 with the aim of educating university students on the importance of always taking antibiotics correctly. Since then we’ve spread the word further through a range of activities including city-wide events, school sessions and a touring ‘Pledge Hedge’. We even turned pharmacy bags red!

Here’s a look at the campaign so far.


Activity for Antibiotic Awareness Week 2019 focused on the rise of the superbugs, with Doug the bug visiting different audience groups across Leeds.

Doug visits St James’ Hospital with the team, to collect pledges from patients, staff and visitors.

Doug gets his groove on at a Dance On class!

The team visit Robin Lane surgery to promote key messages.

Pupils at Stanningley Primary make a pledge with Doug to help prevent the spread of infection.

Bingo! The Seriously team visit lunch clubs in Leeds with a game of Seriously bingo.

What does a superbug look like? Children at Breeze events draw their own.

Families learn key campaign messages whilst playing Superbugs and Ladders.

Seriously is shortlisted for Campaigns for Good Awards.

Fighting the superbug in Sunderland city centre!

The Seriously campaign launches in Sunderland and South Tyneside!

17,725 pledges so far.


A Pledge Hedge at St James’ Hospital for Antibiotics Awareness Week.

The Seriously red pharmacy bags arrive in pharmacies across Leeds.

Collecting pledges, not money!n Bag backing at Tesco, Seacroft.

Leeds Rhinos showing their support!

Pharmacies across Leeds supporting the campaign.

Filming answers to FAQs with antibiotic experts.

Build a Superbug’ activity with Stanningley Primary School

Our messages go large and take on the city.

Photo opp by the Pledge Hedge!

The Pledge Hedge travels across Leeds, collecting pledges from different communities.


On air! Made in Leeds film as we carry a Seriously huge balloon through Leeds.

The Seriously campaign in the community.

2,167 pledges and counting!

Zombie Dave! One of three videos made in collaboration with Trinity Vision.

Getting the public pledging to use antibiotics correctly.

Reaching out to the people of Leeds with a giant screen at our Briggate event.

Making an impression on campus with Seriously big balloons.

Seriously campaign launches in Leeds, keeping the super gonorrhoea outbreak fresh in our minds.

Pledge to take antibiotics seriously.
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