Seriously so far...

The Seriously campaign kicked off in 2016 with the aim of educating university students on the importance of always taking antibiotics correctly. Since then we’ve spread the word further through a range of activities including city-wide events, school sessions and a touring ‘Pledge Hedge’. We even turned pharmacy bags red!

Here’s a look at the campaign so far.



Seriously campaign launches in Leeds, keeping the super gonorrhoea outbreak fresh in our minds.

Making an impression on campus with Seriously big balloons.

Reaching out to the people of Leeds with a giant screen at our Briggate event.

Getting the public pledging to use antibiotics correctly.

Zombie Dave! One of three videos made in collaboration with Trinity Vision.

2,167 pledges and counting!

The Seriously campaign in the community.

On air! Made in Leeds film as we carry a Seriously huge balloon through Leeds.



The Pledge Hedge travels across Leeds, collecting pledges from different communities.

Photo opp by the Pledge Hedge!

Our messages go large and take on the city.

Build a Superbug’ activity with Stanningley Primary School

Filming answers to FAQs with antibiotic experts.

Pharmacies across Leeds supporting the campaign.

Leeds Rhinos showing their support!

Collecting pledges, not money!n Bag backing at Tesco, Seacroft.

The Seriously red pharmacy bags arrive in pharmacies across Leeds.

A Pledge Hedge at St James’ Hospital for Antibiotics Awareness Week.



17,725 pledges so far.

Fighting the superbug in Sunderland city centre!

The Seriously campaign launches in Sunderland and South Tyneside!

Seriously is shortlisted for Campaigns for Good Awards.

Join the fight against antibiotic resistance by making a pledge here.